Monday, January 25, 2010

Would you buy this beverage?

If you read this charming little blurb on the back of a custom brew, would you buy it or put it back on the shelf? Is there anything that you would change or add? This pharagraph will be representing us on our cider labels until the end of time(or whenever we deem it necessary to update them). Thanks!


McClure’s Orchard Cider

This handcrafted cider is proudly produced in small batches with apples grown and pressed on site at McClure’s Orchard. Our family-owned and operated apple farm is found somewhere between then and now, a little bit of old-fashioned hard work and tough love teamed up with some new-fangled horsepower and innovation to bring you this delightful drink. It’s a place where the fruits are ripened in the sun on the trees and picked by hand. If we can’t grow it, we find it from local farmers, folks like us. This beverage has been bottled with love at McClure’s Orchard located in Peru, Indiana, 46970.
www.mccluresorchard.com

Living the dream and bottling some for you.
Jason McClure


CONTAINS SULFITES



McClure’s Orchard Wine

This handcrafted wine is proudly produced in small batches with fruits and berries grown and pressed on site at McClure’s Orchard. Our family-owned and operated apple farm is found somewhere between then and now, a little bit of old-fashioned hard work and tough love teamed up with some new-fangled horsepower and innovation to bring you this delightful beverage. It’s a place where the fruits are ripened in the sun and picked by hand, and the bees still fly creating sweet honey from apple blossoms and wildflowers. If we can’t grow it, we find it from local farmers, folks like us. This beverage has been bottled with love at McClure’s Orchard located in Peru, Indiana, 46970.
www.mccluresorchard.com

Living the dream and bottling some for you.
Jason McClure (signature)

CONTAINS SULFITES

4 comments:

  1. Wow, those are awesome! Just reading them makes my mouth water. I particularly like the closing/signature. Is label size the reason the reference to the bees is on the wine and not the cider?

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  2. Looks good! I'd love to see it in color and on a bottle. I guess I will have to come by and pick one up.

    Are you adding sulphur dioxide or are they the natural occuring kinds? I am guessing it is the second.

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  3. We added the line about bees to the wine bottle b/c we will very likely be making a mead or mead variations.

    The Sulfites are from what we use to sterilize the tanks prior to putting cider in them; which is mandated by our govt--if you start looking you will find it on most craft brew labels along with the warning about operating motor vehicles.

    thanks for the input!

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  4. Buy it. Very charming message. You are able to understand the hard work put into making it happen and the love you obviously have in the process, as in Loving the Dream (so catchy!) If the taste is as good (or better) you are golden.

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